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Dada was an informal movement during world war I. Dada is the meaning for the word ‘whatever’. The movement was between colonialism and nationalism which they believed was the root cause of the war. They believe that the war started off due to capitalism. They rejected the same things modernism rejected, except in a more political way. The dadaists were formal when like minded artists moved to switzerland which was not involved in any kind of war . Only rich people could afford art so dadaists claimed that art was also a cause of problems. Dada opposed asthetics and everything art stood for. The artwork of dadaists were made to offend people and were stupid or irrelavent. There was just no meaning to their art. They wanted people to hate it. 

Some of the most popular dadaists were – Tristan Tzara, Marcel Janco, Hugo Ball etc. 

After World War I, 
The artists thought the could move back from Zurich to their countries.
Marcel Duchamp’s ‘Fountain’ (1917) was just a picture of a urinal. It would have never even been considered art but Duchamp claimed it was. 
If it wasn’t for this painting, things which were never even considered art are now considered art. He was the first conceptual artist. 
Main areas of Dada’s artwork- Collage, Photomontage, Assemblage (3D collage) and readymades like Duchamp’s urinal.


Modernism is been around for about 120 years and sometimes its refers to as modernism – The art movement or modern as in new. Modernism started off with philosophers and writers 

Important past of modernism- 

People started questioning weather god exists. Charles darwin is and important person in modernism. All modernists did not question religion. It can be said that modernism is the questioning of the past. The impressionists were a radical group of painters who questioned painting of the past. 

Pablo Picasso rips out the rules of how women should be painted. He made abstract paintings of women in which they need not be beautiful. 


Another group obsessed with the future. There was a huger reluctance towards machines and industrialism at that time. Modernist music never caught on. It involved sounds of machines and vehicles. 

The Bauhaus is a German school of design in the 1919 and is the most influential school of design which has influenced modern art, architecture.

Milton Glaser (born June 26, 1929 in New York City) is a graphic designer, best known for the ’I love New York’ logo, his “Bob Dylan” poster, the “DC bullet” logo used by DC Comics from 1977 to 2005, and the “Brooklyn Brewery” logo. He also founded New York Magazine with Clay Felker in 1968.

Education & Early Career:

Glaser was educated at New York City’s High School of Music & Art (now Fiorello H. LaGuardia High School of Music & Art and Performing Arts), graduated from the Cooper Union in 1951 and later, via a Fulbright Scholarship, the Academy of Fine Arts in Bologna under Giorgio Morandi. Glaser is Jewish and non observant.

In 1954 Glaser was a founder, and president, of Push Pin Studios formed with several of his Cooper Union classmates.
Glaser’s work is characterized by directness, simplicity and originality. He uses any medium or style to solve the problem at hand. His style ranges wildly from primitive to avant garde in his countless book jackets, album covers, advertisements and direct mail pieces and magazine illustrations.

He started his own studio, Milton Glaser, Inc, in 1974. This led to his involvement with an increasingly wide diversity of projects, ranging from the design of New York Magazine, of which he was a co-founder, to a 600 foot mural for the Federal Office Building in Indianapolis.

Life and Career:

Throughout his career he has had a major impact on contemporary illustration and design. His work has won numerous awards from Art Directors Clubs, the American Institute of Graphic Arts, the Society of Illustrators and the Type Directors Club.

In 1979 he was made Honorary Fellow of the Royal Society of Arts and his work is included in the Museum of Modern Art, the Victoria and Albert Museum, the Israel Museum and the Musee de l’affiche in Paris.

Glaser has taught at both the School of Visual Arts and at Cooper Union in New York City. He is a member of Alliance Graphique International (AGI).
In 2009, he was awarded the National Medal of Arts by President
Barack Obama.

Glaser also is a renowned graphic and architectural designer with a body of work ranging from the iconic logo to complete graphic and decorative programs for the restaurants in the World Trade Center in New York. Glaser is an influential figure in both the design and education communities and has contributed essays and granted interviews extensively on design


Milton Glaser is represented in the permanent collections of the Museum of Modern Art, New York; The Israel Museum, Jerusalem; The Chase Manhattan Bank, New York; the National Archive, Smithsonian Institute, Washington, D.C.; and the Cooper Hewitt National Design Museum, New York.

Milton Glaser (b.1929) is among the most celebrated graphic designer in the United States. He has had the distinction of one-man-shows at the Museum of Modern Art and the Georges Pompidou Center.


He opened Milton Glaser, Inc. in 1974, and continues to produce an astounding amount of work in many fields of design to this day…..

From her first millinery shop, opened in 1912, to the 1920s, Gabrielle ‘Coco’ Chanel rose to become one of      the premier fashion designers in Paris, France. Replacing the corset with comfort and casual elegance, her  fashion themes included simple suits and dresses, women’s trousers, costume jewelry, perfume and textiles.

Coco Chanel claimed a birthdate of 1893 and a birthplace of Auvergne; she was actually born in 1883 in Saumur. According to her version of her life story, her mother worked in the poorhouse where Gabrielle was born, and died when Gabrielle was only six, leaving her father with five children whom he promptly abandoned to the care of relatives.

She adopted the name Coco during a brief career as a cafe and concert singer 1905-1908. First a mistress of a wealthy military officer then of an English industrialist, Coco Chanel drew on the resources of these patrons in setting up a millinery shop in Paris in 1910, expanding to Deauville and Biarritz. The two men also helped her find customers among women of society, and her simple hats became popular.

Soon Coco Chanel was expanding to couture, working in jersey, a first in the French fashion world. By the 1920s, her fashion house had expanded considerably, and her chemise set a fashion trend with its “little boy” look. Her relaxed fashions, short skirts, and casual look were in sharp contrast to the corset fashions popular in the previous decades. Chanel herself dressed in mannish clothes, and adapted these more comfortable fashions which other women also found liberating.

Coco Chanel introduced her signature cardigan jacket in 1925 and signature “little black dress” in 1926. Most of her fashions had a staying power, and didn’t change much from year to year — or even generation to generation.

Coco Chanel briefly served as a nurse in World War I. Nazi occupation meant the fashion business in Paris was cut off for some years; Chanel’s affair during World War II with a Nazi officer also resulted in some years of diminished popularity and an exile of sorts to Switzerland. In 1954 her comeback restored her to the first ranks of haute couture. Her natural, casual clothing including the Chanel suit once again caught the eye — and purses — of women. She introduced pea jackets and bell bottom pants for women. She was still working in 1971 when she died. Karl Lagerfeld has been chief designer of Chanel’s fashion house since 1983.

In addition to her work with high fashion, Coco Chanel also designed stage costumes for such plays as Cocteau’s Antigone (1923) and Oedipus Rex (1937) and film costumes for several movies, including Renoir’s La Regle de Jeu.Katharine Hepburn starred in the 1969 Broadway musical Coco based on the life of Coco Chanel.